Find and qualify leads by scraping directories, enriching contact data, and scoring fit against ICP.
Category
Difficulty & Skill
Overview
Finding leads that match your Ideal Customer Profile is one of the most time-consuming parts of B2B sales. You switch between company databases, LinkedIn, contact enrichment services, and your CRM — manually searching, filtering, and copy-pasting data. Hours of work for a handful of qualified contacts.
OpenClaw's Lead Prospector skill combines Exa for company discovery and Apollo for contact enrichment into a single automated workflow. Describe your ICP in natural language — "Series A SaaS companies in fintech with 20-100 employees" — and get a list of matching companies with verified contacts, email addresses, and job titles.
The output goes directly into a CSV for outreach or syncs to Attio CRM. What used to take a full afternoon of manual prospecting now takes minutes.
How It Works
- Describe your Ideal Customer Profile — industry, company size, funding stage, geography, or any other criteria
- The agent uses Exa to search for companies matching your ICP across the web
- For each matching company, Apollo enriches contacts with verified emails, job titles, and company data
- Results are scored and ranked by ICP fit
- Qualified leads are exported to CSV or synced directly to Attio CRM
- You review the list and launch targeted outreach with enriched contact data
Example Scenarios
- A startup founder needs 50 leads in the fintech vertical for a cold email campaign — the agent delivers enriched contacts with verified emails in 10 minutes
- A sales team is expanding into healthcare SaaS — the agent finds companies matching the new ICP and enriches decision-maker contacts (VP Engineering, CTO)
- Before a conference, you want a list of attendee companies that match your ICP — the agent cross-references the attendee list with company data
- A BD team needs to identify all companies using a competitor's product — the agent searches for reviews, case studies, and mentions to build a switch-target list
- Monthly pipeline review shows low volume — the agent runs a fresh ICP search to replenish the top of the funnel with qualified prospects
Frequently Asked Questions
What API keys do I need?
Exa (required for company search) and Apollo (required for contact enrichment). Attio is optional for CRM sync. Run the setup command to configure your keys securely.
Are the email addresses verified?
Apollo provides email verification as part of its enrichment. Deliverability rates are typically 85-95% for verified emails.
Can I prospect internationally?
Yes. Both Exa and Apollo have global coverage. You can specify geographic filters in your ICP description to target specific countries or regions.